Built to Last by Jim Collins – Book Summary


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Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras. | Book Review & Summary
The authors identified two primary objectives for the research published in the book:
1) “to identify underlying characteristics are common to highly visionary companies” and
2) “to effectively communicate findings so that they can influence management”.

The book introduced a number of key ideas, including:

1) Clock Building, Not Time Telling – go beyond a great leader to building a great institution
2) No “Tyranny of the “Or” – embrace the genius of “and”
3) More Than Profits – find your organization’s purpose and build the “core ideology”
4) Preserve the Core / Stimulate Progress – change everything readily, except the core beliefs and values
5) Big Hairy Audacious Goals (BHAGs) – think big, aim high
6) Cult-Like cultures – cult-like adherence to the culture
7) Try a Lot of Stuff and Keep What works – try a lot of experiments and keep what works
8) Home-Grown Management – hire leaders from within
9) Good Enough Never Is – strive to do better tomorrow than you did today


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